Home eat HomeArt Direction • Marketing • Packaging Design
Home eat Home
Home eat Home, a start-up that provided fresh pre-weight ingredients with a recipe to cook most conveniently at home. The bags were stored in smart-fridges and could be purchased via app and picked up at the nearest available cooling station. As the lead designer I developed the brand over the course of a year.
ClientHome eat Home
ServicesArt Direction, Marketing
I redesigned every existing design, created the packaging, POS-material, Out-of-Home campaigns as well as many of the online marketing channels. Within all this the concept, copy and the hands-on-design was developed by her.